Entering a New Market
Takes More Than Translation
Above Communication is a cross-cultural brand strategy and content partner. We help international brands build relevance in China, and Chinese brands build trust in international markets — through cross-cultural strategy, culturally relevant content and real-world activation.
TWO DIRECTIONS
One Cross-cultural
Challenge.
We help international brands build relevance in China, and Chinese brands build trust in international markets. Choose the direction that reflects your brand’s next move.
For international brands entering or growing in China. We turn market insight into locally relevant strategy, content and activation.
Rednote account management · China-facing content · Creator activation · China cinema advertising
面向正在进入或拓展海外市场的中国品牌。我们将海外消费者洞察转化为可信的品牌表达、内容体系和市场行动。
海外社媒运营 · TikTok 内容 · Creator / UGC · 英文内容本地化
THE CHALLENGE
What Works in One Market Does Not Automatically Work in Another.
Entering a new market raises more than a marketing question. Brands need to know where the opportunity lies, what should stay globally consistent, what must change locally, and how strategy turns into content, channels and action.
1
Where is the opportunity?
Understand the market, audience and cultural context before committing budget.
3
How should the brand show up?
Build positioning, messaging and content that feel native without losing identity.
What should change?
2
Decide what adapts locally — and what stays true to the brand.
What should we test first?
4
Prioritise the channels and content that teach you the most, fastest.
OUR CAPABILITIES
From Market Insight to Content and Activation.
Cross-cultural thinking grounded in market reality.
1
01
02
03
Cross-cultural perspective in both directions
Understanding the gap between global strategy and local market reality.
Senior platform and market experience
Experience spanning Chinese and international content ecosystems.
Overseas access to a premium cinema advertising network in China.
WHY ABOVE
INSIGHTS
Perspectives on Brands, Culture and Market Entry.
WHY CINEMA ADVERTISING STILL WORKS IN CHINA
Discover why cinema continues to offer brands attention, scale and large-screen impact.
CHINA CINEMA ADVERTISING: A GUIDE FOR INTERNATIONAL BRANDS
An introduction to campaign planning, audience reach and advertising opportunities in Chinese cinemas.
CINEMA VS DIGITAL ADVERTISING IN CHINA
Understand how cinema can complement digital media within an integrated China campaign.
LET'S TALK
Whether you are entering China, taking a Chinese brand overseas or rethinking how your brand communicates across cultures, tell us what you are trying to understand, change or test. We’ll help identify the most useful next step.